DATA QUALITY SOFTWARE: A QUALITY CHOICE FOR YOUR COMPANY
Data quality software offers numerous benefits to those companies that decide to make a professional investment to improve their data warehouse. First of all, the numerous fundamental benefits regarding streamlining the company’s wealth of data:
- Rationalise and correct thousands of items of data and addresses
- Eliminate duplicated data
- Integrate data coming from a range of different sources into a single database
- Precisely geolocate the customer-supplier list
HOW TO EARN THANKS TO DATA QUALITY SOFTWARE
- Eliminating failed or duplicated mailings
- Perfecting the direct marketing campaigns
- Reducing data entry costs and times
- Precise geomarketing analyses
Normally, by improving data quality management and adopting suitable data quality software positive effects are also guaranteed on the ROI and profits, because the business grows, and the costs and risks are reduced at the same time which are involved with complying with law and regulations
COMPANIES FACED WITH DATA QUALITY
Despite the advantages that have been outlined above, often companies find it difficult to understand the importance of quality data management upstream from the data acquisition phase. In fact, if data management is not adequate, it can lead to difficult situations which involving reorganising the organisational policies from scratch when faced with seriously compromised situations with the resulting heavy costs involved.
All business intelligence systems that use incorrect territorial data, due to poor data quality, can induce marketing managers to underestimate the quantity and value of the customers in a certain area by more than 60%, with the negative effects on all the strategic decisions that will be made on the basis of these incorrect analyses.
Consequently greater attention paid by company organisation to cooperation between marketing (which makes the decisions) and data processing (which has to handle the lack of sufficient data quality software every day) would have beneficial effects on the entire business.