Any enterprise, from the large industrial organisation to the small handicraft business, have to handle a constantly growing data network every day, with a progressively deteriorating quality. Often inconsistency in the operational databases makes it impossible to effectively use the data for any specific purpose. For example, how can an advertising campaign for the latest news and offers be distributed, or how can important communications be sent, if we are not sure we have the correct data and addresses for our client/supplier portfolio? Sending incorrect or duplicated postal, and digital, communications due to poor quality databases creates a bad impression with our clients, who may even classify as a spammer.
Being unable to retrieve various data from the database about the same users, makes it impossible to correctly profile our clients which means that the wealth of available data is useless: dispersive data means useless data.
Consequently we have set ourselves the mission to guarantee any enterprise of any size, the chance to validate their databases and the availability of all the Egon services quickly, easily via internet.
This project recently culminated with the implementation of our “Egon web” data quality module, which enables enterprises which cannot, or do not want to, face large innovation investments, to make pinpointed investments in quality and to make an important step forward.