{"id":8147,"date":"2017-09-19T13:34:08","date_gmt":"2017-09-19T13:34:08","guid":{"rendered":"https:\/\/egon.com\/?page_id=8147"},"modified":"2017-10-20T11:56:30","modified_gmt":"2017-10-20T11:56:30","slug":"mailing-postal","status":"publish","type":"page","link":"https:\/\/www.egon.com\/fr\/applications\/mailing-postal","title":{"rendered":"EGON : VALIDATION DES ADRESSES AU SERVICE DE LA POSTALISATION"},"content":{"rendered":"<p>La <span>postalisation<\/span> (ou <span>mailing<\/span>) est une activit\u00e9 qui doit \u00eatre g\u00e9r\u00e9e avec l\u2019appui de donn\u00e9es et d\u2019informations de qualit\u00e9, afin de ne pas compromettre la totalit\u00e9 du cycle de distribution.<\/p>\n<h3>EGON : ADRESSES UNIQUES ET ACTUALIS\u00c9ES POUR VOS LIVRAISONS<\/h3>\n<p>Afin de pouvoir distribuer correctement sa propre correspondance, <span>chaque entreprise doit \u00eatre dot\u00e9e d\u2019archives de donn\u00e9es postales valides et constamment mises \u00e0 jour<\/span>, relatives aux clients, \u00e0 leurs adresses, aux Codes Postaux, etc. Une des situations les plus d\u00e9sagr\u00e9ables qui puisse se produire consiste en effet en une gestion approximative du cycle de postalisation, caus\u00e9e, d\u00e8s la premi\u00e8re phase d\u2019envoi, par des syst\u00e8mes d\u2019information et des bases de donn\u00e9es des clients mal <span>normalis\u00e9s et mis \u00e0 jour<\/span>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-619 size-wps_child_large\" src=\"https:\/\/www.egon.com\/wp-content\/uploads\/2017\/07\/postal-address-format-mailing-operations-820x400.jpg\" alt=\"postal address format for mailing operations\" width=\"820\" height=\"400\" \/><\/p>\n<p>Une exp\u00e9dition postale quelconque entre entreprises, du type publicitaire ou dans un but de communication administrative qui n\u2019est pas g\u00e9r\u00e9e par des proc\u00e9dures de qualit\u00e9 en association \u00e0 des donn\u00e9es correctes, peut s\u2019av\u00e9rer compl\u00e8tement contre-productive :<\/p>\n<ul>\n<li><em>d\u00e9penses inutiles<\/em> (dues \u00e0 la correspondance non distribu\u00e9e)<\/li>\n<li><em>mauvaise r\u00e9putation<\/em> (par rapport \u00e0 des clients potentiels ou historiques qui re\u00e7oivent des communications doubles ou triples)<\/li>\n<li><em>impossibilit\u00e9 de v\u00e9rifier l\u2019efficacit\u00e9 des campagnes publicitaires<\/em> (si la livraison de notre correspondance n\u2019est pas assur\u00e9e)<\/li>\n<\/ul>\n<h3>VOS ADRESSES AU FORMAT POSTAL PR\u00caTES \u00c0 L\u2019EMPLOI<\/h3>\n<p>Notre suite logicielle a \u00e9t\u00e9 con\u00e7ue sp\u00e9cialement pour analyser des bases de donn\u00e9es contenant des centaines de milliers d\u2019adresses, <a href=\"https:\/\/www.egon.com\/fr\/solutions\/normalisation-des-adresses.html\">les normaliser<\/a>, <a href=\"https:\/\/www.egon.com\/fr\/solutions\/deduplication.html\">les d\u00e9dupliquer<\/a> (en \u00e9liminant les doublons), les enrichir (en ajoutant par exemple le bon Code Postal) et \u00e9ventuellement les compl\u00e9ter, en r\u00e9unissant les donn\u00e9es dispers\u00e9es dans plusieurs archives relatives aux m\u00eames utilisateurs.<\/p>\n<p>Une des forces d\u2019Egon consiste justement en sa simplicit\u00e9 d\u2019utilisation. Son objectif consiste en <span>la prise en charge d\u2019une adresse quelconque<\/span>, m\u00eame incompl\u00e8te, en <span>sa validation<\/span> \u00e0 travers une s\u00e9rie de proc\u00e9dures internes puis en <span>la restitution en sortie d\u2019une adresse valide<\/span>, compl\u00e8te et d\u00e9j\u00e0 parfaitement <span>format\u00e9e pour l\u2019exp\u00e9dition<\/span>.<\/p>\n<p>Si vous d\u00e9sirez plus d\u2019informations concernant nos services de normalisation et de v\u00e9rification, <span><a title=\"contactez-nous\" href=\"https:\/\/www.egon.com\/fr\/societe\/contactez-nous.html\">n\u2019h\u00e9sitez pas \u00e0 nous contacter.<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La postalisation (ou mailing) est une activit\u00e9 qui doit \u00eatre g\u00e9r\u00e9e avec l\u2019appui de donn\u00e9es et d\u2019informations de qualit\u00e9, afin de ne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8104,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8147","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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