{"id":8113,"date":"2017-09-19T13:19:24","date_gmt":"2017-09-19T13:19:24","guid":{"rendered":"https:\/\/egon.com\/?page_id=8113"},"modified":"2017-10-19T13:28:41","modified_gmt":"2017-10-19T13:28:41","slug":"gestion-de-la-relation-client-crm","status":"publish","type":"page","link":"https:\/\/www.egon.com\/fr\/applications\/gestion-de-la-relation-client-crm","title":{"rendered":"QUALIT\u00c9 DES DONN\u00c9ES ET VALIDATION DES ADRESSES POUR LES SYST\u00c8MES CRM"},"content":{"rendered":"<p>Les syst\u00e8mes CRM ont besoin de travailler avec des\u00a0<span>donn\u00e9es pr\u00e9cises et constamment suivies et mises \u00e0 jour<\/span>. Investir dans un service de gestion de la relation client sans attribuer de priorit\u00e9 absolue \u00e0 la qualit\u00e9 des donn\u00e9es peut entra\u00eener des cons\u00e9quences d\u00e9sagr\u00e9ables et frustrantes au fil du temps pour les analystes et les responsables marketing qui utilisent quotidiennement l\u2019outil.<\/p>\n<h3>L\u2019UTILISATION PROFITABLE D\u2019UN CRM D\u00c9PEND DE LA QUALIT\u00c9 DES DONN\u00c9ES<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9395 size-wps_child_blog\" src=\"https:\/\/www.egon.com\/wp-content\/uploads\/2017\/09\/validation-adresses-CRM-820x400.jpg\" alt=\"Validation d\u2019identit\u00e9s et adresses dans votre CRM\" width=\"820\" height=\"400\" srcset=\"https:\/\/www.egon.com\/wp-content\/uploads\/2017\/09\/validation-adresses-CRM-820x400.jpg 820w, https:\/\/www.egon.com\/wp-content\/uploads\/2017\/09\/validation-adresses-CRM-400x194.jpg 400w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/p>\n<p>Quel que soit le syst\u00e8me CRM utilis\u00e9, la qualit\u00e9 des donn\u00e9es sur lesquelles travailler est fondamentale pour exploiter le logiciel de mani\u00e8re vraiment efficace.<\/p>\n<p>S\u2019agissant d\u2019informations relatives \u00e0 des clients, desquelles d\u00e9pendent toute strat\u00e9gie pr\u00e9sente et future de marketing et toute typologie de rapport commercial instaur\u00e9, il est fondamental d\u2019\u00eatre s\u00fbr que les informations sont correctes. Dans la pratique, un bon syst\u00e8me de qualit\u00e9 des donn\u00e9es, impl\u00e9ment\u00e9 dans n\u2019importe quel logiciel CRM, doit garantir<\/p>\n<ul>\n<li><span>Le nettoyage initial<\/span>\u00a0complet des donn\u00e9es, en forme massive (batch)<\/li>\n<li><span>La maintenance p\u00e9riodique\u00a0<\/span>des donn\u00e9es pr\u00e9sentes<\/li>\n<li><span>Le contr\u00f4le en temps r\u00e9el\u00a0<\/span>des donn\u00e9es saisies (saisie des donn\u00e9es en ligne)<\/li>\n<li><span>L\u2019\u00e9limination et\/ou la fusion d\u2019informations multiples<\/span>\u00a0relatives \u00e0 un\u00a0m\u00eame client (d\u00e9duplication)<\/li>\n<li><span>La mise \u00e0 jour continue<\/span>\u00a0d\u2019adresses, codes postaux, donn\u00e9es de la soci\u00e9t\u00e9, etc.<\/li>\n<li><span>Le suivi constant<\/span>\u00a0de la qualit\u00e9 des donn\u00e9es pr\u00e9sentes<\/li>\n<\/ul>\n<h3>EGON : QUALIT\u00c9 ET FIABILIT\u00c9 POUR VOTRE SYST\u00c8ME CRM<\/h3>\n<p>Pour toute exigence li\u00e9e \u00e0 la gestion de la qualit\u00e9 des donn\u00e9es dans votre syst\u00e8me CRM, Egon est la solution qui vous convient. Il s\u2019agit d\u2019un logiciel multiplateforme qui\u00a0<span>peut \u00eatre int\u00e9gr\u00e9 facilement dans n\u2019importe quelle application crm pr\u00e9existante<\/span>, gr\u00e2ce \u00e0 l\u2019extr\u00eame flexibilit\u00e9 des protocoles sur la base desquels il a \u00e9t\u00e9 con\u00e7u.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les syst\u00e8mes CRM ont besoin de travailler avec des\u00a0donn\u00e9es pr\u00e9cises et constamment suivies et mises \u00e0 jour. Investir dans un service de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8104,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8113","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Validation d\u2019identit\u00e9s et adresses dans votre CRM : Egon<\/title>\n<meta name=\"description\" content=\"Egon est un logiciel via web de gestion de la qualit\u00e9 des donn\u00e9es et de validation des adresses dans les syst\u00e8mes CRM. 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