NON JUST COST SAVING: BENEFITS OF ADDRESS VALIDATION
When we talk about the validation of postal addresses we tend to think only about the economical aspect. The only concrete advantage appears to be the saving, because of the reduction of costs linked to incorrect shipments and missing geomarketing objectives.
In reality, postal address validation guarantees benefits over and beyond cost control. Improving databases with customer names or validating archives containing supplierís addresses means improving the production and decisional processes at all levels, with unexpected positive turns for numerous types of businesses.
To demonstrate this we have selected 5 important benefits of the correct validation of postal addresses and general data. Let’s start with the first advantage: updating the database.
BETTER SECURITY WHEN DATABASE IS UPDATED
The first concrete benefit of postal address validation is an increase in security in the management of the database. Addresses in the database are checked and updated with greater security instead of using obsolete data.
As well as updating, validation provides an automatic enrichment of addresses with missing values, for example the territory, province or country code. All of this implies more protection for those who work with data and must carry out specific promotional operations, the sending of samples or other, with immediate effects on the organization and competitiveness of the business.
REDUCED TIME FOR DATA ANALYSIS AND MANAGEMENT
Using updated, controlled and validated databases is the best way to facilitate the organization of strategic plans in rapid and secure times.
Once the database is checked, it is possible to analyse the market and carry out data analysis for short, medium or long-term objectives.
For the same purposes, management choices can benefit from precise and complete databases, with more effective results if compared with administrative activities carried out on the basis of scarce, approximate and disorganized information.
MAXIMUM ACCURACY IN PROFILING CUSTOMERS
Egon software for postal address validation does not stop with data control, but is also concerned with enriching each card with missing records. Customers are profiled with higher standards of accuracy, by collecting all the variables related to a name and/or postal address.
City, civic number, region, state and other details that are not often included in the data entry phase, or perhaps are ignored in order to reduce the quantity of work required by staff. With Egon, this problem does not arise and the clientís knowledge is guaranteed.
GEOLOCALIZATION, ROUTE CALCULATION AND MAPPING
Geolocalization, route calculation and mapping are some of the benefits of postal address validation. These and other operations are based on the use of the geographical co-ordinates associated with single addresses. Obtaining the co-ordinates seems to be extremely simple, but in reality, itís necessary to distinguish between co-ordinates of non-valid addresses and co-ordinates of valid addresses. In the first case, the co-ordinates are not precise, and require a manual re-check. In the second case, there is a certainty of finding the location with a margin of error of almost zero. This is a benefit that can be translated into the possibility of calculating a more efficient route from the warehouse to the customer, or creating maps of a certain area with common characteristics, or else measuring the distance from interest points related to our activity.
SATISFIED CLIENTS AND SOLID BRAND REPUTATION
The four benefits that have been listed so far permit a rapid, punctual and made-to-measure service for the customer. Having a complete and detailed database, the customer care team is capable of supporting customers in the purchasing, shipment or post-sales phases. The same couriers arrive at their destination without having to contact the person who lives or works at the delivery address.
From a broader point of view, customer satisfaction contributes to reinforcing the companyís brand reputation, in other words, the perception that the public has of the company itself and of its services. Egon’s staff is ready to answer any questions related to how the software functions. System integrators, developers, marketing managers and businessmen will discover a powerful ally for multiple business operations all over the world.