Creating custom maps is one of the most difficult challenges for a modern company. But besides being a challenge, it is also a useful business opportunity in different areas and for a variety of purposes. Creating made-to-measure maps provides you with an advanced tool, one that is built around the real needs of a company, ideal for responding to different needs and contributing to the success of sales and marketing projects, to name just two. Today a custom map has endless applications: supporting GIS systems, creating catchment areas, identifying specific areas of interest, delimitating delivery areas, calculating the shortest route… $more_link_text
THE SECRETS OF DATA MINING FOR YOUR MARKETING STRATEGY
To enhance company data stored in huge databases is one of the best known aims of data mining. However, the potential of the techniques, methods and examples that fall within the definition of data mining go far beyond simple data enhancement. In this article we focus on marketing and what you can do to promote your company or business, including online, through data mining. In the list of 10 methods and practical examples, we include resources and links for more information so that everybody can learn more about this vast and evolving field. By exploiting the techniques and following the examples we show you, you will be able to boost and refine your marketing strategy and stand out from the competition. Let’s get started!
1) CLUSTER ANALYSIS TO IDENTIFY SINGLE TARGET GROUPS
Cluster analysis enables identifying a given user group according to common features within a database. These features can include age, geographic location, education level and so on. It is a data mining technique that is useful in marketing to segment the database and, for example, send a promotion to the right target for that product or service (young people, mothers, pensioners, etc.). The variable combinations are endless and make cluster analysis more or less selective according to the search requirements.
– Cluster Analysis by Jmp [ENG]
– La Cluster Analysis [PDF ITA]
– Cluster Analysis for Market Segmentation [SLIDE ENG]
Worldwide shipping address validation
The success of a shipment depends on the validity of addresses. Before you pack the product, before activating tracing, before any other operation,it is essential to be sure that the address is correct. The most effective system is to use a target shipping address validation service: the address is automatically checked in real-time and missing data is completed during the process of entering it the box (data entry).
Egon software is designed specifically to meet this kind of requirement. Thanks to the address validation function, you can verify the accuracy of the information you have. The verification checks for grammatical errors (double letters, spacing, etc.),updates data (out-of-date records) and finally completes the address,which is enriched with any missing information (Post/Zip Code, State, province, county etc.).
NON JUST COST SAVING: BENEFITS OF ADDRESS VALIDATION
When we talk about the validation of postal addresses we tend to think only about the economical aspect. The only concrete advantage appears to be the saving, because of the reduction of costs linked to incorrect shipments and missing geomarketing objectives.
In reality, postal address validation guarantees benefits over and beyond cost control. Improving databases with customer names or validating archives containing supplierís addresses means improving the production and decisional processes at all levels, with unexpected positive turns for numerous types of businesses.
To demonstrate this we have selected 5 important benefits of the correct validation of postal addresses and general data. Let’s start with the first advantage: updating the database.
BETTER SECURITY WHEN DATABASE IS UPDATED
The first concrete benefit of postal address validation is an increase in security in the management of the database. Addresses in the database are checked and updated with greater security instead of using obsolete data.
As well as updating, validation provides an automatic enrichment of addresses with missing values, for example the territory, province or country code. All of this implies more protection for those who work with data and must carry out specific promotional operations, the sending of samples or other, with immediate effects on the organization and competitiveness of the business.
THE GUIDE TO COME BACK TO THE POSTAL CODE FROM AN INCOMPLETE ADDRESS
How many times does it happen that you need to find a postal code and you only have the address? Surely, this need is more common than you think since an address without a postal code (either a ZIP code or a territory code depending on the country and the system they use) is almost useless. Then, if we think of a whole database, not just a single address, containing a hundred thousand entries, the problem gets bigger and bigger.
Therefore, how can you find the correct postal code from an incomplete address?
Egon is the solution. With Egon software, you can take advantage of the automatic completion functions in data entry as well as the extension of the database or single addresses by using the modes and digital environments you prefer. In a few clicks, you will be able to successfully fix all of these types of problems. Try it now!
ADDRESS VALIDATION SERVICE ALL OVER THE WORLD
Italian, Spanish, French, German and English companies… very often they all have the same problem: finding an address validation service that is globally effective. In fact, postal address validation services are often only effective in one country; usually the country in which the company offering the service is based. But it is obvious that a medium-sized company operating in Italy, or Spain, or France, or in any other country, may need to interact with international customers and partners outside its country of origin.
It is therefore important to use a service that can validate databases of foreign postal addresses, in the original language, and also, if possible, in the address format used in the target country. Only in this way is it possible to get results that live up to your expectations.
By validating postal addresses all over the world you can retrieve individual addresses or entire databases containing up to thousands of addresses. Huge volumes that have to be verified, corrected, updated and, if necessary, enriched with missing information. A job that would take weeks, if not months for a physical person to complete. That’s why it is essential to validate addresses with automated software with advanced features such as geocoding (assigning geographic coordinates to addresses) or deduplication (eliminating duplicates in the database). But above all, it is important that the software is able to analyse the various records in the original language, creating a file that is legible and usable (also by IT programs) in the selected language.
EGON: Global address validation service
Our company has developed a next generation software for global address validation and retrieval. The software also validates personal demographic information and other types of information in the world’s most common languages, using methods ranging from batch to online validation, autocomplete (data entry) or integrated into business applications and standard environments. A professional solution for address validation in CRM, Data Warehouse, Mailing and Ecommerce systems, to name but a few. Coverage is guaranteed in Europe, Asia, Oceania, Africa, North and South America, according to the tables listed in the “Countries” section of this website.
HOW YOU CAN CHECK POSTAL ADDRESSES AND MAKE WORK MORE EFFICIENT
Checking postal addresses is a decisive job in numerous spheres, from data entry to CRM systems, from creating databases to printed marketing campaigns. Checking that postal address databases are correct and up to date means improving business management at all levels, to ensure punctuality, efficiency and precision. Whether delivering a product or profiling names collected in a PPC advertising campaign, the postal address has the same importance as the email address and phone number, essential data to create ongoing and personalized communications to build loyalty in the public through a customer service that satisfies their expectations. But how can you handle a postal address check easily and quickly? What tools can you use when faced with files containing hundreds of thousands of addresses?
- 3 advantages of ecommerce address verification
- Online address verification service around the world
- Batch geocoding software for any database - EGON
- Postal Addresses Verification in Magento eCommerce
- All-in-one database address validation and geocoding service
- Checking and verifying mailing addresses in Italy
- 5 good reasons to normalize data
- Postal Address Finder
- How much can you save with the validation of addresses?
- Address correction software: try Egon!
- Address validation web services: try Egon!
- International postal codes | Egon
- Address validation Spain: Egon
- Data quality management software
- Georeferencing Software for mailing address databases
- Address validation tool: try Egon!
- Postal address cleansing web service: try Egon!
- Online batch geocoding service: Egon software